Drop
My role: In-house Senior Brand Designer, Brand Designer, 2019-2021
Drop is a rewards company on a mission to level-up the way consumers shop. We build a personalized rewards experience from over 500 partner brands π.
Dropβs brand is youthful and fun. I helped develop a visual design system to match this tone and voice.
The colour palette was one of the most important pieces of the puzzle as we wanted to connect the marketing materials and product.